We're here because
We believe every dog should be social, happy and fulfilled
Our holy grail
Give every dog an amazing experience at every visit
To be recognised and respected across the UK as the leader in dog care and socialisation
How it all started
In 2008, Bruce Casalis set out canvassing Clapham Common with home-printed business cards and a simple survey asking dog owners their views on his new concept of dog day care. Soon after, he found a few acres of Surrey countryside to start turning his vision into a reality.
He embarked on this mission because he believed that doggy day care can make a real difference to a dog’s life.
By creating an enriching experience designed specifically for dogs, we help improve their wellbeing, which enhances their relationship with their owner, resulting in happier people, happier dogs and a happier society.
Things have come a long way! From those humble beginnings, we have gone on to become the UK’s recognised leader in doggy day care.
Countless others have followed our concept and a whole new industry has been created as a result. This has given even more dogs the opportunity of group socialisation, and has enabled even more people to experience the love and joy of owning a dog, something we are incredibly proud of.
Now we are passionate about using our platform as industry leaders to help shape the future of dog day care and raise welfare standards. But, for us, the most important thing is that we stay true to the values that have made us into the success that we are today.
Bruce is a lifetime dog owner and dog lover. From his early days as a toddler found sleeping in a crate with the litter of puppies, Bruce has been genuinely passionate about dogs and dog welfare. Bruce lives in Surrey, with his wife, son, and two working Labradors, Rio and Roosha.
Bruce has always aspired to successfully run his own business and started his first company when he was 20 and still at university in Australia. After settling in London, it was a natural progression for Bruce to combine his passion for dogs with his entrepreneurial ambitions to do what he loves and create a market leading business and team in the process.
Bruce now sits on the Board of Directors for the Pet Industry Federation and has acted advisor to the likes of DEFRA, Dogs Trust, RSPCA.
We only hire people who are deeply passionate about dogs and who share our values. We believe this is one of the key things that underpins the phenomenal quality of care that we are famous for.
We think that a happy team equals happy dogs. So, we work hard to create an incredible working environment and culture that nurtures excellence.
Our first ever employee, Jo Godsmark, who joined the business in 2009, has established herself as our Head of People and Development. Jo oversees our training and education program, and collaborates with animal colleges and the Institute of Modern Dog Training to ensure we provide the highest quality of care.
Our goal is to create a customer for life and build a community of fans who share our values.
We believe that by going the extra inch on all the small details, we can repeatedly exceed our customers’ expectations and win fans in the process.
In October 2018, we had our first customer, D'Artagnan the Welsh springer spaniel, celebrate a decade of day care at Bruce’s. To commerate the occasson, we created a Walk of Fame at our flagship branch in Cobham with D'Artagnan as the first member. We are proud to have many many lifetime customers. They are a testament to our values and continued delivery of a personal service and exceptional care.
Not all day care is created equal
Choosing the best day care for your dog is important. It can be tricky to know what's right. Here are some tips on what to look for when trying to separate the best from the rest.