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Privacy Notice

This privacy policy explains how Bruce’s Pet Care Ltd, trading as Bruce’s uses the personal information we collect from you, either through using our website, or in any other way, electronically, verbally or in writing. 


Data controller 

Bruce’s Doggy Day Care is the data controller, that is because we make decisions about what data we collect and how it is used and with whom it is shared with. We can be contacted at [email protected] or telephone number 0345 835 7000.

On what basis do we collect and process your data? 

Data Protection law defines the basis by which we can lawfully collect and process personal data. 


We will collect and process your personal data on the basis of your freely given and informed consent where we have concluded that this is the most appropriate basis for the processing. You are free to withdraw your consent at any time and can do so by contacting us on the numbers above or using the email address. 

To enter into or in pursuance of a contract: 

We will collect personal data when engaging to enter into a contract, such as the commercial agreement for services or goods. We will continue to process that data for the duration and often subsequently after the contract expires or is terminated.

Where we have a legal obligation:

We will collect personal data when we are required to through a legal obligation, such as requirements from public agencies in relation financial returns.

Where processing your data is in your vital interests:

We will process your data if we feel it is required to protect your vital interests, or the vital interests of another person. This might occur in serious life or death situations where immediate disclosure of personal data is required. We have documented our justification for processing your data on this basis.

In our legitimate interest: 

We will collect and process personal data where it is in the legitimate interest of Bruce’s Doggy Day Care to do so. Specifically, we use legitimate interest in relation to the processing of our customer’s personal data and the personal data of third party emergency contacts. 

For the data we act as data controller for, we have determined the following basis:


Purpose of ProcessingData CategoryData TypeLegal Basis
Engage commerciallyIdentity DetailsFirst NameLegitimate Interest 
Engage commerciallyContact DetailsSurnameLegitimate Interest 
Engage commerciallyContact DetailsMobile No.Legitimate Interest 
Engage commerciallyContact DetailsWork No.Legitimate Interest 
Engage commerciallyContact DetailsEmail addressLegitimate Interest 
Engage commerciallyIdentity DetailsAlternative contact nameLegitimate Interest 
Engage commerciallyIdentity DetailsAlternative contact numberLegitimate Interest 
Engage commerciallyIdentity DetailsAlternative contact relationshipLegitimate Interest 
Engage commerciallyIdentity DetailsAlternative contact emailLegitimate Interest 
Engage commerciallyContact DetailsHome addressLegitimate Interest 
Engage commerciallyContact DetailsPost CodeLegitimate Interest 
Engage commerciallyFinancial DetailsBank NameLegitimate Interest 
Engage commerciallyFinancial DetailsBank details for refundsLegitimate Interest 
MarketingIdentity DetailsFirst NameConsent
MarketingIdentity DetailsLast NameConsent
MarketingContact DetailsEmail AddressConsent
SecurityIdentity DetailsCCTV ImagesLegitimate interest
Customer ServiceIdentity DetailsVoice RecordingLegitimate Interest

Where we have used consent to process data, you are free to withdraw that consent at any time.


Purpose of ProcessingData CategoryData TypeLegal Basis
Engage CommerciallyIdentity DetailsNameContract
Engage CommerciallyContact DetailsPhone numberContract
Engage CommerciallyContact DetailsEmail addressContract
Engage CommerciallyContact DetailsAddressContract
Engage CommerciallyFinancial DetailsVat No.Contract
Engage CommerciallyFinancial DetailsSort codeContract
Engage CommerciallyFinancial DetailsBank name Contract
Engage CommerciallyFinancial DetailsAccount numberContract

We collect data in relation to your communications and interaction with us. This can include emails, text messaging, voice recording for customer service purposes, postal service delivery, social media posting or any other form of communication. In addition to the lawful purpose described previously for the above categories, we have a legitimate interest purpose to collect and retain this data to enable and improve our communication and for record keeping purposes.

The data we collect as data controllers from our data subjects is obtained directly from the data subject themselves, or is obtained from sources such as social media platforms. Please see our Cookie Policy for information on the data collected by our website.

We also allow Facebook to set cookies on our website which will allow them to provide targeted advertising to you when on their platform.

Data recipients and data transfers

We do not sell any of your personal data to any third party. Where required, Bruce’s Doggy Day Care share personal data with service providers such as our accountants and insurance companies. We may, as required, share your personal information with printing and mailing companies, as well as email service providers and other delivery companies. 

Specifically, we share your data with:

Where required we will disclose your personal data with law enforcement and fraud prevention agencies. This is so we can help tackle fraud or where such disclosure is necessary for compliance with a legal obligation to which we are subject. Additionally, in order to protect your vital interests or the vital interests of another natural person, or in connection with the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Personal data in electronic form is held in EU or UK accredited data centres. Limited data transfers take place to South Africa and this is covered by the use of European Union Standard Contractual clauses.  Our email system stores data in the USA and is protected by the US Privacy Shield framework. 

Sensitive information

Bruce’s Doggy Day Care does not process special category data as defined by Article 9 of the GDPR. 

Retention policy

The data we collect directly from you is the minimum we require to facilitate the lawful processing described above. Personal Data placed on our system will be deleted in accordance with legal obligations, such as HMRC requirements or in compliance with our own retention policy. This is to ensure personal data is held only for as long as is required for the purpose we collected it or for our legitimate purposes. 

In summary, personal data required for financial transaction and audit purposes, including reporting to the HMRC will be retained for 6 years plus the current year it is collected. The data we process for direct marketing purposes will be retained until you withdraw consent.

Personal data collected for the purposes of engaging with contractors will be maintained for the duration of the commercial relationship and for a further 7 years thereafter. 

Data Storage and Security

Bruce’s Doggy Day Care follows strict security procedures to ensure that your personal information is not damaged, destroyed, or disclosed to a third party without your permission and to prevent unauthorised access. We store both physical and electronic records. We have put in place technical and organisational measures to ensure our physical security as well as technical measures for data backup, authorisation and authentication onto systems. We use secure firewalls and other measures to restrict electronic access, including anti-virus and anti-malware measures. If the data must be transferred to a third party, we require them to have in place similar measures to protect your personal data. We have a process in place to mitigate the impact of any data breach that should occur.

Only persons who need the information to fulfil their duties are granted access to personal data. We may require you to cooperate with our security checks before we disclose information to you. You can update the personal information that you give us at any time by contacting us directly. 

Cookies from our website

To make our website work properly and to provide viewing data, we place small data files called cookies on your device. See our Cookie Policy for details of the Cookies we use.

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Your rights as a data subject

The regulations provide a number of rights to you as the Data Subject. Bruce’s Doggy Day Care is committed to upholding those rights and those applicable to the personal information we collect and process are listed below. In addition to these rights, you have the right to escalate any concern to the Supervisory Authority, which in the UK is the Information Commissioners Office https://ico.org.uk.  A full and detailed explanation of all rights can be found at https://ico.org.uk/for-the-public/

You also have the right to lodge a complaint with the UK’s supervisory body, The Information Commissioners Office www.ico.org.uk 

Automated decision making

Bruce’s Doggy Day Care does not use automated decision making to process personal data.

Third party websites

Our website may contain links to other websites. This privacy policy only applies to Bruce’s Doggy Day Care, so if you follow a link to another website, you should read that organisation’s own privacy policy.

Changes to our privacy policy

We keep our privacy policy under review and we will place any updates on our website. This privacy policy was last updated in December 2019

How to contact us

You can write to us at this address:

Bruce Casalis


Woodlands Lane

Stoke D’Abernon


KT11 3QD

You can telephone us on this number:

0345 835 7000

You can email us by using this link:

[email protected]