This privacy notice explains how Bruce’s Pet Care Ltd, trading as Bruce’s uses the personal information we collect from you, either through using our website, or in any other way, electronically, verbally or in writing.
- Data controller
- Basis for collecting your data (Lawful processing)
- Recipients of data and data transfers
- Sensitive Information
- Retention policy
- Data Storage and Security
- Your Rights as a data subject
- Automated decision making
- 3rd Party Websites
- Contact Details
Bruce’s Doggy Day Care is the data controller, that is because we make decisions about what data we collect and how it is used and with whom it is shared with. We can be contacted at email@example.com or telephone number 0345 835 7000.
On what basis do we collect and process your data?
Data Protection law defines the basis by which we can lawfully collect and process personal data.
We will collect and process your personal data on the basis of your freely given and informed consent where we have concluded that this is the most appropriate basis for the processing. You are free to withdraw your consent at any time and can do so by contacting us on the numbers above or using the email address.
To enter into or in pursuance of a contract:
We will collect personal data when engaging to enter into a contract, such as the commercial agreement for services or goods. We will continue to process that data for the duration and often subsequently after the contract expires or is terminated.
Where we have a legal obligation:
We will collect personal data when we are required to through a legal obligation, such as requirements from public agencies in relation financial returns.
Where processing your data is in your vital interests:
We will process your data if we feel it is required to protect your vital interests, or the vital interests of another person. This might occur in serious life or death situations where immediate disclosure of personal data is required. We have documented our justification for processing your data on this basis.
In our legitimate interest:
We will collect and process personal data where it is in the legitimate interest of Bruce’s Doggy Day Care to do so. Specifically, we use legitimate interest in relation to the processing of our customer’s personal data and the personal data of third party emergency contacts.
For the data we act as data controller for, we have determined the following basis:
|Purpose of Processing||Data Category||Data Type||Legal Basis|
|Engage commercially||Identity Details||First Name||Legitimate Interest|
|Engage commercially||Contact Details||Surname||Legitimate Interest|
|Engage commercially||Contact Details||Mobile No.||Legitimate Interest|
|Engage commercially||Contact Details||Work No.||Legitimate Interest|
|Engage commercially||Contact Details||Email address||Legitimate Interest|
|Engage commercially||Identity Details||Alternative contact name||Legitimate Interest|
|Engage commercially||Identity Details||Alternative contact number||Legitimate Interest|
|Engage commercially||Identity Details||Alternative contact relationship||Legitimate Interest|
|Engage commercially||Identity Details||Alternative contact email||Legitimate Interest|
|Engage commercially||Contact Details||Home address||Legitimate Interest|
|Engage commercially||Contact Details||Post Code||Legitimate Interest|
|Engage commercially||Financial Details||Bank Name||Legitimate Interest|
|Engage commercially||Financial Details||Bank details for refunds||Legitimate Interest|
|Marketing||Identity Details||First Name||Consent|
|Marketing||Identity Details||Last Name||Consent|
|Marketing||Contact Details||Email Address||Consent|
|Security||Identity Details||CCTV Images||Legitimate interest|
|Customer Service||Identity Details||Voice Recording||Legitimate Interest|
Where we have used consent to process data, you are free to withdraw that consent at any time.
|Purpose of Processing||Data Category||Data Type||Legal Basis|
|Engage Commercially||Identity Details||Name||Contract|
|Engage Commercially||Contact Details||Phone number||Contract|
|Engage Commercially||Contact Details||Email address||Contract|
|Engage Commercially||Contact Details||Address||Contract|
|Engage Commercially||Financial Details||Vat No.||Contract|
|Engage Commercially||Financial Details||Sort code||Contract|
|Engage Commercially||Financial Details||Bank name||Contract|
|Engage Commercially||Financial Details||Account number||Contract|
We collect data in relation to your communications and interaction with us. This can include emails, text messaging, voice recording for customer service purposes, postal service delivery, social media posting or any other form of communication. In addition to the lawful purpose described previously for the above categories, we have a legitimate interest purpose to collect and retain this data to enable and improve our communication and for record keeping purposes.
We also allow Facebook to set cookies on our website which will allow them to provide targeted advertising to you when on their platform.
Data recipients and data transfers
We do not sell any of your personal data to any third party. Where required, Bruce’s Doggy Day Care share personal data with service providers such as our accountants and insurance companies. We may, as required, share your personal information with printing and mailing companies, as well as email service providers and other delivery companies.
Specifically, we share your data with:
- Bitcube our customer relationship platform provider in South Africa.
- Wilkins Kennedy our accountants.
- Email providers (Apple and Google) in the USA.
Where required we will disclose your personal data with law enforcement and fraud prevention agencies. This is so we can help tackle fraud or where such disclosure is necessary for compliance with a legal obligation to which we are subject. Additionally, in order to protect your vital interests or the vital interests of another natural person, or in connection with the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
Personal data in electronic form is held in EU or UK accredited data centres. Limited data transfers take place to South Africa and this is covered by the use of European Union Standard Contractual clauses. Our email system stores data in the USA and is protected by the US Privacy Shield framework.
Bruce’s Doggy Day Care does not process special category data as defined by Article 9 of the GDPR.
The data we collect directly from you is the minimum we require to facilitate the lawful processing described above. Personal Data placed on our system will be deleted in accordance with legal obligations, such as HMRC requirements or in compliance with our own retention policy. This is to ensure personal data is held only for as long as is required for the purpose we collected it or for our legitimate purposes.
In summary, personal data required for financial transaction and audit purposes, including reporting to the HMRC will be retained for 6 years plus the current year it is collected. The data we process for direct marketing purposes will be retained until you withdraw consent.
Personal data collected for the purposes of engaging with contractors will be maintained for the duration of the commercial relationship and for a further 7 years thereafter.
Data Storage and Security
Bruce’s Doggy Day Care follows strict security procedures to ensure that your personal information is not damaged, destroyed, or disclosed to a third party without your permission and to prevent unauthorised access. We store both physical and electronic records. We have put in place technical and organisational measures to ensure our physical security as well as technical measures for data backup, authorisation and authentication onto systems. We use secure firewalls and other measures to restrict electronic access, including anti-virus and anti-malware measures. If the data must be transferred to a third party, we require them to have in place similar measures to protect your personal data. We have a process in place to mitigate the impact of any data breach that should occur.
Only persons who need the information to fulfil their duties are granted access to personal data. We may require you to cooperate with our security checks before we disclose information to you. You can update the personal information that you give us at any time by contacting us directly.
Cookies from our website
You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.
Your rights as a data subject
The regulations provide a number of rights to you as the Data Subject. Bruce’s Doggy Day Care is committed to upholding those rights and those applicable to the personal information we collect and process are listed below. In addition to these rights, you have the right to escalate any concern to the Supervisory Authority, which in the UK is the Information Commissioners Office https://ico.org.uk. A full and detailed explanation of all rights can be found at https://ico.org.uk/for-the-public/
- Right of Access – you have the right to know what personal information is held, by whom and why.
- The Right to Rectification – If the information we have collected and processed is inaccurate or incomplete, you have the right to have it rectified.
- Right to Erasure – You have the right to have your personal data erased and to prevent processing in some specific situations.
- Right to Restrict Processing – If you contest the accuracy of the personal data we hold, we will restrict the processing of your data until accuracy is verified.
- Right to Data Portability – You have the right to move, duplicate or transfer your data easily from one IT environment to another in a safe and secure way.
- Right to Object – You have the right to object to profiling and direct marketing
- You also have rights in relation to automated decision making.
You also have the right to lodge a complaint with the UK’s supervisory body, The Information Commissioners Office www.ico.org.uk
Automated decision making
Bruce’s Doggy Day Care does not use automated decision making to process personal data.
Third party websites
How to contact us
You can write to us at this address:
You can telephone us on this number:
0345 835 7000
You can email us by using this link: